Marty Milk
Have you ever wondered what it actually costs to make?
What milk costs to make
$2.50
That's the landed cost of a 2-litre bottle of milk in New Zealand. Farm to factory to bottle.
You pay $6.89.
It costs $2.50 to make.
Not to the farmer. Not to the factory worker. Not to you.
Anchor, Mainland, Kapiti, Fresh'n Fruity, Primo, Mammoth.
All owned by the Besnier family in Laval, France. Net worth: $43.8 billion. They live in an inherited château. They've never given a press interview. They were raided by French tax police in 2024.
Meadow Fresh, Puhoi Valley.
Owned by Wilmar International, Singapore. Primary business: palm oil. Greenpeace called them "the biggest and dirtiest palm oil trader in the world."
Dairyworks, Rolling Meadow, Alpine.
65% owned by Bright Dairy, a Shanghai state-owned enterprise.
Tip Top ice cream.
Froneri. A Nestlé joint venture. UK and Switzerland.
And what if the label showed you every cent?
Pick it up. Turn it around. Everything is there.
We sell it for less. We show you everything. And 3 cents per dollar goes back to New Zealand.
No specials. No club cards. No loyalty schemes. No made-up RRPs. The price is the price. The label is the receipt. And the money stays in New Zealand.
More affordable.
Same NZ milk, same farms, same factories. We just take less. 15% margin, capped. Not whatever-the-market-will-bear.
More transparent.
Every label shows the landed cost, our cut, GST, and what you pay. No other grocery brand in New Zealand does this.
Does good.
3 cents per dollar goes to The Give. School lunches. Food rescue. Community sport. We name every recipient. Every cent is accounted for.
Every one with the same label. Every cent visible. NZ-owned. Always.
Tell us where to find you when it's ready. One email. No spam. No "journey." Just: "it's here, here's where to buy it."